Target audiences help retail stores reach many different types of people. It helps for the retail stores to know what type of customer they have and the types of products this person is likely to buy. With a defined target audience, retail stores can increase their sales while helping their customer find exactly what it is they are looking for.
Just as we did in class on Tuesday, we narrowed our assigned retail store down to a specific group of people. My month, August had Old Navy which we said covers all age groups and all types of consumers. From babies to plus sizes, Old Navy has the marketing strategy to keep you coming back, even if it's just for the basics.
When I took the VALS survey, it was right on with what type of consumer I was. It said I was an experiencer and everything it said about experiencers was exactly me! It was very interesting how it determined that from only a few questions.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment