Target Audiences, VALS

Target audiences help retail stores reach many different types of people. It helps for the retail stores to know what type of customer they have and the types of products this person is likely to buy. With a defined target audience, retail stores can increase their sales while helping their customer find exactly what it is they are looking for.
Just as we did in class on Tuesday, we narrowed our assigned retail store down to a specific group of people. My month, August had Old Navy which we said covers all age groups and all types of consumers. From babies to plus sizes, Old Navy has the marketing strategy to keep you coming back, even if it's just for the basics.
When I took the VALS survey, it was right on with what type of consumer I was. It said I was an experiencer and everything it said about experiencers was exactly me! It was very interesting how it determined that from only a few questions.

The History of my favorite retailer

Target first started out in 1902 when George D. Dayton opened Goodfellows in downtown Minneapolis. In 1918, The Dayton Foundation was created with a $1 million endowment & in 1969, it was renamed The Dayton Hudson Foundation. Finally, in 2000, it was renamed The Target Foundation.
The first Target stored was opened on May 1st, 1962 in Roseville, Minnesota. The trademark Target Bulleye logo was redesigned in 1968 & has remanined the same since then. In 1975, Target became Dayton Hudson Corporation's (their parent company) leading revenue producer. In 1978, The Dayton Hudson Corporation acquired Mervyn's and became the 7th largest United States retailer. In 1990, The Dayton Hudson Corporation acquired Marshall Field's department stores.
The first Super Target opened in 1995 in Omaha, Nebraska. In 2004, Marshall Field's & Mervyn's were sold.